Within a three-week timeline, we were to create a meaningful and developed experience for the coaches. By focusing on the coaches, Eloqi will have a strong foundation for any new user. The mentality behind this is that anyone can learn a new language, but not everyone can teach one let alone teaching industry specific terms and jargon.

The coach user was very difficult to conceptualise. This being because the coach will have a user of their own, the student. Just like the movie “Inception”, we would have to think multiple layers down to gain access to a detailed mental model of the coach.

We interviewed coaches and students that have used the Eloqi beta or other language learning apps. Allowing us to understand both users and other competing apps. Although the niche of language learning/teaching apps has been explored rather well (Tandem, Italki, Doulingo etc.), most users must go beyond the means of the platform to gain “new language professional skills”. This is where Eloqi wants to fill the gap.

This where we could flex our creative muscles and finally see what our work will look like. And we started with the design studio excersie. Seeing our features and elements were filtered and grouped by the feature prioritization, the design phase was agile and streamlined.